![]() It’s small and compact and ideal for travel or use on the go.īut back to the foundation. With a click of a button the brush swivels around to reveal itself and then once you're done, you turn it back in so the brush is covered and kept clean. I haven’t had a chance to try it on my skin as there was only one sample in the UK at the launch of the foundation so it was a touch-and-feel only type of situation. Special mention has to go to the brush that has been designed to apply the foundation - Stretch Face Brush, £28. Perfect for weddings, parties or days where you need your makeup to look the same in the evening as it did in the morning. It certainly made easy work of reducing the redness in my skin and minimising my pigmentation patches, which I would normally have to add extra concealer to when wearing a tinted moisturiser. Though it is described as a light - medium coverage I would say it errs far more on the side of medium. While I know there are lots of skincare ingredients in there, I can't say I really 'felt' them and to me this is a classic foundation formula that stays delivering more coverage than a skin tint or concealer and a more mattifying effect. It does, however, move well so you can blend it in easily. The first time I tried it I applied a full pump to my face and it was too much and far thicker than I was expecting. However, I am a Glossier fan and their ethos of lighter, more natural skin-finishing products is very much my vibe so I had high hopes for their foundation. “I’m not typically a foundation wearer, opting for a tinted moisturiser or my favourite It Cosmetics CC Nude Glow instead. It’s been designed to be suitable for all skin types, every skin tone and for every type of environment. The texture has been built around a gel-cream moisturiser formula that contains hydrating plant-based squalane and moisturising glycerin as well as wild rose berry and a plankton extract that balance oil levels and shine. The pigment particles have cleverly been coated in amino acids that then attract to the naturally occurring amino acids in the skin so they fuse together making the foundation look as natural as possible. The formulation is 89 per cent skincare and only 11 per cent pigment. That’s quite a list of requirements but it seems they've leant into all of them and tackled them head on. We knew we wanted it to move and flex with the skin so it stayed in place and that it worked for everyone.” We knew we wanted it to look as good in your bathroom mirror as it does outside in natural sunlight. ![]() We knew we wanted our foundation to be built like a skincare product, but it had to perform like a foundation. So we’ve spent years working to make a foundation that fits within our brand. ![]() But what we were finding is a lot of our Glossier community were buffing our Stretch Concealer all over their face and they were asking us to create something to fulfil that need. “We hated it how felt on the skin, we hated how it covered up skin. Something which Glossier’s Director of Product Development, Emily Trillaud was very honest in telling me when I met her as one of the first journalists in the UK to try out the new Stretch Fluid Foundation, £34, which is available now. ![]() And this is because foundation, even the best foundation, didn’t fit into the brand’s aesthetic. They have an excellent concealer (more on that in a bit) and a skin tint, but in terms of something that offered more coverage there was nada. You may be surprised to realise that up until now cool skincare, makeup and fragrance brand, Glossier didn’t have a foundation.
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